Industry Data: How Photographers Shot in 2024
Pic-Time photographers snapped, edited, and delivered hundreds of millions of moments in 2024. We gathered the numbers from our platform, uncovered the data, and now it’s all here to explore.
From the busiest gallery delivery days to the most popular camera brands, these fun, insightful highlights provide a glimpse into the photography industry as captured through the lenses of Pic-Time photographers.
The Most Popular Camera Brands
Canon stole the show in 2024, with over a third of photographers making it their go-to brand. Nikon and Sony followed, with numbers relatively close to one another. But hey, at the end of the day, it’s not the brush that paints the masterpiece—it’s the artist holding it.
The Busiest Month for Gallery Deliveries
With wedding season wrapping up in most of the world and the holiday rush in full swing, November saw photographers working overtime to deliver galleries. In general, the period from October to November saw peak activity.
The Preferred Day for Sending Galleries
Tuesdays saw the highest number of gallery deliveries in 2024. Why? Maybe because weekends are for shooting, Mondays are for catching up, or it’s simply the calm before mid-week chaos. Whatever the reason, one thing is clear—clients look forward to Tuesdays the most.
The Most Popular Hour for Photoshoots
Across the year, 4-7 PM consistently saw the most action, with the highest number of photos being taken at 5 PM. And what’s the least popular time for photoshoots? Before 11 AM. Seems like mornings aren’t exactly a photographer’s best friend.
The Shift in Framing
Portrait-oriented photos are now nearing 50% of all images delivered, marking a steady 10% growth since 2019 (when they accounted for just 37.26% of all photos). This clear and steady shift reflects the rise of mobile screens and social-media-friendly content, with photographers embracing vertical storytelling more than ever before.
How Many Photos Make a Gallery
From grand wedding galleries to the focused precision of real estate shoots, every gallery has its own story—and its own numbers. Here’s a quick look at the average number of images photographers delivered across different gallery types in 2024.
What Kept Clients Viewing Longer
Photographers have come a long way since the days of delivering galleries on flash drives, with the more advanced ones now offering clients interactive ways of searching, filtering, and viewing their photos.
Thanks to advancements in AI Search for galleries, clients can now navigate galleries with ease, find the moments they’re looking for, and even uncover ones they might have missed.
When comparing time spent viewing the same galleries, clients who used AI Search spent an impressive 54% more time exploring than those who didn’t.
The Most-Searched Wedding Moments
Speaking of AI Search, what moments are clients searching for the most? “Group” leads the way, showing the value clients place on collective moments with loved ones. Detail-focused terms like “Flowers” and “Cake” highlight the importance of artistic shots of decor. Meanwhile, the fact that “Dog” made it to the list shows how pets are becoming an increasingly central part of many couples’ celebrations.
The Most Captured Details in Weddings
While wedding galleries are naturally centered around the people and emotions of the day, around 8% of the moments captured highlight the unique details that make each celebration unique. From cakes and sweets to venue decor, these were the seven most-photographed wedding details on galleries delivered through Pic-Time in 2024.
Vendors Photographers Shared With the Most
Weddings are a team effort built on connections and collaborations. With the introduction of the Vendor Network in 2024, photographers found an easier way to share images directly with the vendors who brought the big day to life—while strengthening ties and building lasting relationships across the industry.
So, which vendor types got the most love (and photos) this year? Here’s the list.
Tip: Want to learn more about sharing your work with vendors? Click here
When Do Clients Buy the Most Prints
More and more photographers are offering clients printed products through their online galleries—turning digital memories into something tangible. If you haven’t started yet, you might be leaving untapped potential on the table. The good news? Now is the perfect time to jump in.
The data shows a clear rhythm to print sales: a steady rise right after February, building up to a holiday-season peak.
Tip: Learn how to set up a print store in under 10 minutes here.
The Top-Selling Print Products
Already have an active print store in your galleries or thinking about creating one? The next step is deciding which products to feature. Don’t worry—we’ve got you covered. These top-selling products from 2024 are a great place to start.
The Most Popular Print Finishes
A closer look at the best-selling product, prints, reveals semi-gloss leading in 2024, accounting for the majority of prints sold. Matte prints followed as a popular alternative, while fine art prints came in third place and appealed to clients seeking a more luxurious, high-end option.
Tip: Prints are an excellent entry point for clients to experience your work beyond the screen, combining affordability with lasting impact.
The Story Continues in 2025
We hope you enjoyed this dive into the numbers behind 2024—the moments Pic-Time photographers captured and delivered, the tools they relied on, and the trends shaping the industry. From the rise of vertical storytelling to the enduring appeal of timeless prints, these insights showcase how photographers continue to create value for their clients and elevate their craft.
