This post is part of our Pro Tips series bringing you the best inspiration and information from some of our favorite professional photographers and Pic-Time Ambassadors. Enjoy.

Pic-Time is the world’s best online sales and marketing gallery platform for photographers.

Pair it with industry-leading Client Relationship Management (CRM) tool, HoneyBook, and you’ve got a powerhouse duo capable of elevating and automating every step of the client journey through your photography business.

Photographer, filmmaker, educator and CRM expert, Colie James, knows everything there is about the Pic-Time + HoneyBook integration.

If you’ve ever wondered how the two platforms work together to help create a seamless workflow for both you and your clients, read on as Colie explains how.

Mastering the 4 Stages Of A Successful Client Journey

Every successful client journey is made up of four distinct stages:

Inquiry - qualifying your client
Booking - getting paid
Onboarding - preparing for the shoot / session
Fulfillment - delivering images and making further sales

Pic-Time specializes in the area of fulfillment where HoneyBook focuses on the initial three stages.

When utilizing the integration between the two platforms then, you’re empowered to maximize the potential of every stage of the client journey.

Pic-Time and Honeybook integration and client journey

Administration Workflow With HoneyBook

The inquiry process typically starts with a contact form and you can either send it as a direct link or embed HoneyBook’s contact form into your website or landing page(s) to capture leads there.

Colie recommends keeping your contact form short and sweet - don’t ask too many questions or give potential clients a reason to skip over submitting the form!

Include fields: name, email address, preferred session date, and the photography service they’re interested in, then no more than 1 - 2 other lead qualifying questions.

Set HoneyBook to send out an automated enquiry response email and use its scheduler to automate the booking of a consultation call - no more back-and-forth emailing to set up a suitable time for both parties.

Once manually triggered after the consult call, HoneyBook will complete the proposal process for you, which includes your session offer, scheduling the session, sending the contract and the session invoice.

““You set this up one time then for every single client you use it with going further, you’re getting an incredible return on your investment of only 30-45 minutes of initial setup.” ”

— Colie James

Pic-Time + HoneyBook Integration

Once a lead has paid their session invoice sent via HoneyBook, the integration can automatically create a corresponding gallery in Pic-Time with name, date and Main Client information auto-populated.

Any clients inside HoneyBook can be linked to existing Pic-Time galleries and photographers can preview galleries directly inside HoneyBook itself (once they’ve been shared) then go directly to the gallery settings to check and make any necessary adjustments.

Any photo from your Pic-Time account can be directly imported into a HoneyBook image library for quick and easy insertion to any emails sent directly from within HoneyBook itself.

Fulfillment With Pic-Time

The primary goals of the fulfillment stage in the customer journey are to:

Boost client experience satisfaction
Make selling products easier (to generate additional income)

And these are exactly what Pic-Time was created for: delivering galleries, selling photos, making photo slideshows and blog posts, working with vendors, and running marketing automations to better serve clients and increase sales and referrals as a result.

““How you treat your clients in the fulfillment stage is highly correlated with whether they return as a client or refer you to others.””

— Colie James

Colie outlines a complete fulfillment workflow for photographers utilizing the Pic-Time + HoneyBook integration.

It looks something like this:

Fulfillment workflow for photographers using HoneyBook and Pic-Time integration

Enjoy the Pic-Time + HoneyBook Integration Today

The HoneyBook integration is available to Pic-Time users within the US and Canada only who are on the Professional or Advanced plans and Honeybook’s Starter or Essential plan.

Pic-Time users who sign up for HoneyBook can receive their first year free.

Existing HoneyBook users who sign up to Pic-Time can enjoy 3 free months of their chosen Pic-Time plan.

HoneyBook is one of several CRMs Pic-Time currently integrates with including:

StudioNinja
Iris Works
Light Blue
Octoa

Find out more about all of our CRM integrations here.

Wedding photographers can get more time-saving tips for streamlining workflows and utilizing automations from the Pic-Time and HoneyBook webinar freely available online.

Elevate and automate your photography business with Pic-Time + HoneyBook today!