Holiday Campaign 2023
The holiday season is the best opportunity for print sales, and we’re excited to welcome the season with our 2023 Classic Holiday App - now ready to install!
Here’s what our top photographers had to say about it:
The Holiday App allows helps you turn any gallery you’ve delivered into an opportunity to help your clients find the perfect gift for their loved ones by running a Black Friday & Holiday print sale in any assigned client gallery. Just install with one click or customize to your liking.
When the campaign launch date arrives, the App will notify your clients about your special offer using our pre-written set of emails and designed banners – and boost your print sales in the process!
Trusted and loved by thousands of photographers, hosting a holiday sale is a meaningful way to share a special discount with your clients. We encourage you to install the Holiday App and make this season the best one yet for you and your clients!
Best Time to Print Photos
Our data shows that over a third of Pic-Time print sales for the 2022 year occurred between the months of November and December. With photographers who installed the app experiencing an increase of over 264% in print sales. Even deeper than the numbers, it’s heartening to see so many of your clients falling in love with prints!
A Ready-to-Go Campaign
The Classic Holiday Campaign is designed for you and built by professionals! From pre-written marketing copy that’s friendly and organic, to suggested discounts and timelines based on our data, we’ve created a campaign that offers a meaningful sale for your clients.
NEW! Holiday Wizard
This year, setting up your Classic Holiday Sale will be even easier with our new Holiday Wizard . Simply look for Sales & Automations in your dashboard menu, select Holiday Wizard, and the Wizard will seamlessly guide you through the set-up process.
You’ll have a chance to review the campaign elements that have been professionally created for you. The majority of photographers prefer to use the campaign as-is, without any additional editing. We’ve gone over every detail with you in mind, and the Wizard ensures the installation of your sale goes smoothly!
Beautiful emails
We’ve created a brand-new series of emails for 2023 with pre-written copy and design. Our data shows high client engagement with all the campaign emails sent, so we recommend using our already optimized email send dates & times in order to boost your sales.
Emails are the best way to let your clients know about their discounts
The holiday series comes with two emails
Gallery & Store Banners
Campaign Banners are a great way to remind your clients they can print photos from their galleries for a great discount. The campaign features two gallery banners, as well as a rotating store banner. Banners will include the discount amount and the timeframe of their sale, so clients quickly see all the important details.
Standout Design
We know that a significant part of a successful campaign is the way it looks. For this year, we changed the typography to a new and updated font and as always, created the design in-house to ensure it's original and stands out.
If you loved one of our previous campaign designs, no problem, you can easily choose a design from a previous year in our advanced editor. Keep in mind that even if you change the design, our 2023 copy will still show.
Designs crafted with care - the Holiday Phase
DYNAMIC visuals
Anytime there’s a print product featured in a banner or email, the image will automatically display the current clients’ favorite images from their gallery. This creates an emotional and tangible experience for your clients, allowing them to clearly picture products with their own images.
If you loved one of our previous campaign designs, no problem, you can easily choose a design from a previous year in our advanced editor. Keep in mind that even if you change the design, our 2023 copy will still show.
Timed Perfectly
The Holiday App timeline has been optimized for the best days for holiday sales - based on our data from previous years. This campaign starts with a Black Friday storewide discount followed by a smaller Holiday storewide campaign.
BLACK FRIDAY PHASE
This sale begins 8 days before Black Friday and ends on Cyber Monday.
Perfectly timed to boost sales
HOLIDAY PHASE
This sale begins ten days after Cyber Monday and lasts for one week. You can change the dates, but we suggest not pushing them too far into December. Make sure your clients have enough time to order their holiday presents!
Holiday phase - a fun treat before Christmas
Built For Your Clients - Wherever They Are
It’s important to us that our campaigns can serve all our photographers across the globe! With this in mind, we’ve translated the campaign into 11 different languages, so clients can enjoy it no matter where they are.
The campaign can run in 11 different languages!
Set up Your Campaign in Minutes
While our holiday campaign gives you everything you need for a successful sale, it's important to review and set the parameters below before assigning it to your galleries. They will ensure that your campaign runs smoothly during the busy holiday season.
Set Timezone for Optimal Email Send Times
Picking the right timezone is very important for your store because it ensures that your campaign emails go out at the right times for your main audience. For steps on changing your timezone, click here.
Edit Discount
We’ve already set the best-performing discount amounts for each campaign based on our collected data. The Classic Holiday Sale starts with a 30% discount for Black Friday and continues with 25% throughout the second Holiday phase of the campaign. You can always edit the discounts in the app, if you wish.
Advanced Setup
If you’re to further customize your holiday sale, you can opt to modify any campaign elements in the advanced editor by clicking the small pencil icon next to each email and banner.
Marketing Copy
Our carefully crafted copy is tailored to captivate your clients without feeling overly promotional. However, If you prefer to adjust the tone, you have the flexibility to edit the text in every campaign email and banner.
Email & Banner Amount
We’ve created a campaign that has been proven to work and delight clients. However, if you feel you would like to remove part of the campaign assets, you can easily fine-tune the amount of emails and banners your clients will see during the campaign by removing select emails or banners.
For a detailed step-by-step guide to install and set up the app, watch the video below.
Book A Setup Session!
We’re excited to offer small group setup sessions with our Pic-Time experts. You will be guided through the entire process of setting up your holiday campaign from start to finish so you can meet your holiday sales goals. To learn more about available dates and to book your session, click here.
Promoting Your Sale
Sharing your print sale on social media is a great way to get clients engaged in your store. You can highlight seasonal products, customers' favorites, and info about what the sale includes and when it ends. We prepared a social media kit that you can download here (Desktop only) and create your own captions to personalize the message.
Your Success Matters Most
As always – your success is our focus here at Pic-Time. We’re so excited for you to try this new and improved Classic Holiday Sale App and see how it will enhance your customer experience while increasing sales!
