2023 Holiday Art Gallery Campaign

The holiday season is a wonderful time to host a sale in your Art Galleries. Your audience will be shopping for meaningful gifts for their family and friends, and giving art is an incredibly thoughtful option.

Our Classic Holiday Sale for Art Galleries, now available in your Sales & Automations tab, enables you to easily connect with your audience and offer them a festive holiday discount on your artwork.

Help your audience find a beautiful art gift this holiday season

Once installed, the Classic Holiday App for Art Galleries will launch a two part sale in your art gallery when the sale date arrives - a Black Friday Sale and a Holiday Offer. Learn more about installing the app here.

Ready-to-Use

The Classic Holiday App for Art Galleries is designed specifically for the season - highlighting the unique value of giving art for the holidays. 

Each App includes a set of emails that will announce and engage your audience with the sale followed by a strip banner in your gallery. . The sale is ready for you to use without adjustment, all you need to do is activate it!

An Optimized Campaign Timeline

Based on the success of the past years, the campaign features a two-phase sale that includes a Black Friday sale and a Holiday offer. We highly recommend keeping both. All email send dates for both campaigns have been optimized according to data for the best dates for sales.

The Black Friday phase begins 8 days before Black Friday and ends on Cyber Monday.

Suggested Timeframe: November 17 - November 28

The holiday offer is recommended to start ten days after Cyber Monday, ending in mid-December. You can change the dates, but we suggest not pushing them too far into December, to make sure your audience has enough time to order their holiday presents.

Suggested Timeframe: December 5 - December 12

Simple to Install

You can find the Classic Holiday App for Art Galleries under Sales & Automation > Campaigns > Art Galleries in your account. Simply click Install App and apply it to your galleries!

Easy Set-Up

While our holiday campaign for art galleries gives you everything you need for a successful sale, it's essential to review and set these parameters before launching. They will ensure that your campaign runs smoothly during the busy holiday season.

Book a Session

We’re excited to offer small group setup sessions with our Pic-Time experts. You’ll be guided through the entire process of setting up your holiday campaign from start to finish — learn more about available dates and to book your session, click here. 

Set Timezone configuration

Picking the right timezone is crucial for your store because it ensures that your future emails and client discounts go out at the right times. For steps on changing your timezone, click here. If you have clients from a few different regions, set your time zone to accommodate the majority of your clients. 

review campaign Discount

We’ve set the best-performing discount amounts for each campaign based on our collected data. The Classic Holiday Sale starts with a 30% discount for Black Friday and continues with 25% throughout the second Holiday phase of the campaign. You can always edit the discounts if you wish.

Select Audience 

It’s time to spread the news to your audience! All art gallery campaigns come with a default audience of all previous visitors to your art gallery. These can be easily found under Sales & Automations > Visitors Emails > Art Galleries.

If you’re using Pic-Time also for your client galleries, then you can also add your ‘Client Galleries Visitors’ to the campaign in the gallery assign window. When you activate your campaign, make sure ‘Invite Client Galleries Visitors’ is selected. This will add all the emails collected through your client galleries, and that way it expands your reach.

Marketing Your Sale

Promoting your sale on social media is highly recommended when it comes to your Art Gallery sale.

Sharing your images provides the best opportunity to talk about your work. You can post images from your gallery or focus on specific images with context about the work. You can do a live interview with other artists, or plan a giveaway and ask your followers to tag their friends. Get creative and discover the right way for you to be present online, gain more exposure for your work.

Your social media followers already love your style, so make sure to take advantage of that. During the sale, we recommend showcasing individual artworks and linking for a direct purchase.

Set-Up Your Holiday Art Sale Today

With a few simple steps you can easily set-up a festive holiday sale for your Art Galleries. Bring the joy of art to your audience this holiday season, and give them the opportunity to support your work!