Tips for Your Holiday Campaigns 2022

Win your holiday sale with one of our ready-to-use campaigns! The holidays have proven to be the best time of year to offer printed goods, with thousands of photographers seeing an increase in sales! Our holiday campaigns offer an automated sales funnel that has been proven to generate a successful print sale every year.

The campaigns are ready to be used, and expertly created with everything you need to host a successful campaign. To help you launch your best holiday sale, we’ve created a guide with tips and tricks to make the most out of your campaigns.

Promote Your Sale

Before we jump into the campaign, a little tip for the moment after, when your campaign is already done. When it comes to marketing your campaign, the more the merrier! The more that your clients hear about your sale, the better chance you have of them engaging with it and visiting your gallery.

Post your sale on any social media channel you’re active on. We prepared a social media kit with different proportions for the different channels. You can download our images (Desktop only) and create your own captions to personalize the message.

Prepare Your Store

Control Your Profit 

Pricing and margin are key to maximizing your end profit. Before sending off your campaign, make sure that the relevant products are set with prices that give you enough margin to discount and maintain a healthy sale. The default discounts for our sales vary from 20% - 40% off so we recommend setting your markup between 150% - 200%. 

We highly recommend checking out our pricing preset feature for our recommended pricing, including tiered pricing for small prints.

Update Your Store

Enticing your clients with new products and offering a wide assortment of options is an important factor in successful sales. Be sure to include recently launched products, as well as additional product updates from our labs.

Design Your Store Display

Product display has a big impact on first impressions and engagement time with your store. The first product usually gets the most attention, so make sure it’s eye-catching! Arrange store files to feature holiday-related products like Greeting Cards and Ornaments, or target clients directly with products you know they love.

Fine-Tune Your Set-Up

Holiday campaigns are ready-to-use with everything you need. The visuals and the copy have been created for you with careful attention to detail. Jump right in and launch a campaign as-is, or if you want to make adjustments, you have the ability to fine- tune the details. 
Read our Holiday Campaigns FAQ here.

Set Timezone

For our Black Friday sale, scheduled emails will go out at fixed times for the best engagement, based on the data from the previous year. Adjusting your timezone is crucial to make sure you target your clients at the optimal time. You can change the timezone in your account settings.

If you have clients from a few different regions, set your time zone to accommodate the majority of your clients.

Effective Visuals For An Effective Campaign

Email Product Placement

Our email template includes a layout of product images that will display your client's favorite photos. These products can be changed by selecting Edit Email > Product Promotion and choosing a product.

Banner Visuals

Our Holiday Campaigns come with curated visuals for the banners and emails. Choose the visuals that suit your brand. You can also browse through different sets of designs that include campaign-wide visuals.*

* Available only in the Classic Holiday app. 

True To You Copy

The copy we created is designed to engage your clients with the sale without sounding too salesy. Everything you need, from emails to store banners, if ready for you to use. If you wish to change the tone, you can always edit the text in every campaign email and banner.

Effective Discounts 

We’ve set the best-performing discount amounts for each campaign based on our collected data. The Classic Holiday Sale starts with a 30% discount for black Friday and continues with 25% throughout the second phase of the campaign.

Discounts can always be adjusted in your settings.

Get The Timing Right

If you’re creating a separate, individual product campaign keep in mind the production time + shipping deadlines from your chosen labs, and make sure to leave some extra time for any possible delays that can occur.

For our suggested campaigns, default start dates are offered, but you can always modify them. For the Classic Holiday Sale, we’ve locked in three important dates to ensure a successful sale: 1 Week before Cyber Monday (November 21), Black Friday Eve (November 24) and Cyber Monday (November 28).

Holiday Shipping Deadlines

If your client chooses a product that will not be delivered in time for Christmas, a checkbox will appear in their cart to verify that they understand and accept that their order will not arrive on time. They will only be able to place their order after they check this box.

Estimated arrival time is clearly stated on clients shopping cart and in their confirmation email. Learn More

Add Abandoned Cart Campaign

Abandoned Cart is one of our most successful automation apps and we highly recommend adding it to your galleries. This app will send a discount that lasts for 24 hours when clients leave products in their cart.

Please note that if the abandoned cart discount is lower than the campaign discount, then it will use the campaign discount instead. If you want the abandoned cart discount to be added, you need to create a new one and set it as stackable. Learn More

We hope that these tips help you consider every angle of your campaigns to make them a success! Bring the joy of prints to your client this holiday season, with extra revenue for you!