Holiday Sales Campaigns 2022
Holiday sales are, without a doubt, the best opportunity for print sales, with results improving every year! Data shows our Marketing Campaigns increased average orders for photographers by 93% this year. It's so inspiring to see all these beautiful memories turn into gifts that will stay with your clients' hearts and homes forever.
With brand new copy and visuals, we’re excited to offer you the best professional campaigns to grow your sales, elevate your brand and bring the holiday spirit to your store.
We encourage you to take advantage of this major sales opportunity and use our apps to make it your most successful season yet!
2022 Holiday Campaign Designs
Holiday Campaigns 2022
Our 2022 collection of Holiday Campaigns includes everything you need to sell more this holiday season! This year, we created two campaigns: a Pre-Holiday Sale campaign for Holiday Cards and Albums and the main Classic Holiday Sale campaign with two parts for Black Friday and Holiday.
Choose Your Holiday Campaign
Book A Setup Session!
This year we’re excited to offer small group setup sessions with our Pic-Time experts. You will be guided through the entire process of setting up your holiday campaigns from start to finish so you can meet your holiday sales goals. To learn more about available dates and to book your session, click here.
If all the spots are full, you can add yourself to our waitlist and stay updated on new sessions by clicking here.
Set Your Visual Tone
We created a new collection of visuals for the holiday campaigns, but you can always tweak it with copy and style to fit your brand. You can even select more than just a set and customize each design to create a unique product just for your clients. Want to go old-school and use our designs from previous years? No problem! They're available for you anytime.
2022 Design Templates
New Languages Option!
We love all our photographers worldwide and want to create a campaign that speaks your language without sounding unnatural and robotic. That's why this year, we created copy that works in 11 different languages, translated by top professionals.
New Language Templates
Email Templates
Last year, we introduced a new email template that displays products from your store with your client's favorite images in them. How does it work? The platform selects images that your clients engage with the most and creates personalized emails for each client with those images placed in the products.
We saw how this template improved email click-through rates last year, so we highly recommend using them this season.
Classic Holiday Sale Email Designs
Campaign Timelines
Our recommended timeline is based on analytics from last year while keeping the production cycle of our print labs in mind.
• Pre-Holiday Sale (October 24 - November 7)
• Classic Holiday Sale (November 17 - December 12)*
*An optional teaser email is included, which will be sent on November 14
Pre-Holiday Sale
The first campaign we suggest using is designed to motivate your clients to get a head start on their holiday shopping with memorable gifts they will cherish. We chose to focus specifically on Albums and Greeting Cards since these items often take longer for clients to create and labs to produce.
WHAT'S INSIDE?
This campaign includes a simple 4-step email campaign and a variety of banners for your site and gallery with beautiful visual templates.
CAMPAIGN DURATION
The recommended time frame is 14 days, from October 24 to November 7.
Pre-Holiday Sale Visuals
Classic Holiday Sale App
The Classic Holiday Sale is our most popular seasonal campaign for a reason! Following last year's success, we decided to keep the campaign divided into two phases: a Black Friday Sale and a Holiday Sale.
What’s inside?
The campaign starts with a Black Friday teaser email to let clients know about your upcoming sale and build anticipation. Next, a series of reminders will automatically be sent over the duration of the campaign with unique emails and banners for each phase. Inside each email are suggested products with images and text, which you can easily change by selecting Edit Email > Product Promotion and choosing a product.
The sale includes a storewide discount that changes over the course of the campaign, hitting its peak at the Black Friday Sale and slightly decreasing in discount during the Holiday Sale.
For detailed instructions on how to install and set up the app, click here.
Campaign Duration
The whole campaign launches in two phases and runs for 21 days. There is a recommended start date for both phases, which you can always adjust.
1. BLACK FRIDAY Phase
Black Friday Visuals
This sale begins 8 days before Black Friday and ends on Cyber Monday. We've added three fixed dates with emails to ensure a successful sale: One Week Reminder (November 21), Black Friday Eve (November 24), and Cyber Monday (November 28).
Suggested Timeframe: November 17 - November 28
2. HOLIDAY phase
Holiday Sale Visuals
This sale begins one week after Cyber Monday and ends in mid-December. You can change the dates, but we suggest not pushing them too far into December. Make sure your clients have enough time to order their holiday presents!
Suggested Timeframe: December 5 - December 12
Classic Holiday Sale for Art Galleries
The Classic Holiday Sale is also available for your Art Galleries, giving your audience the perfect opportunity to own a unique piece of your artwork!
WHAT'S INSIDE?
The Classic Holiday Sale includes a full campaign that's ready to launch! The campaign is spread across the two sale phases and consists of 8 emails and 2 banners.
CAMPAIGN DURATION
The campaign runs for 18 days and features two phases: Black Friday Sale and Holiday Sale. You can change most of the dates except for 3 emails with fixed dates to achieve a successful sale: One Week Reminder (November 21), Black Friday Eve (November 24), and Cyber Monday (November 28).
Art Gallery Sale Visuals
Getting Started
You can find all of our Holiday Campaigns under Sales & Automation > Campaigns in your account. Each campaign is ready to use – simply click Install App and apply it to your galleries! Take a moment to review all email messages, visuals, and discount amounts, and make sure it matches your tone of voice.
Educational Resources
For a step-by-step guide to setting up your campaigns, watch this webinar:
View all lab shipping deadlines to ensure gifts are delivered on time to your clients.
Explore our tips blog for launching a profitable and successful holiday sale.
