New 2020 Holiday Apps
Say hello to our new Holiday Apps: Classic Holiday and Gift-Focused Holiday!
Optimized based on last year’s sales data, we’ve created two unique sale apps that are catered to you and your business. With 35% of the year’s revenue generated during the holidays, now is the ideal time to foster client relationships and provide them with great incentives for printing their photos.
Install Your App
You can find the new Holiday Apps under Sales & Automation > Campaigns in your account.
Holiday App Structure
Both apps have a teaser email and two phases. Each phase includes a set of optimized email send dates & times in order to boost your sales.
1. Black Friday PHASE
Phase one, the Black Friday phase, begins around Black Friday and ends on Cyber Monday (November 30th).
2. Holiday PHASE
Phase two, the Holiday phase, begins in the days following Cyber Monday and ends mid-December.
Classic Holiday Sale App
This app starts with a large Black Friday/Cyber Monday storewide discount followed by a smaller Holiday storewide campaign. For a detailed step-by-step guide to install and set up the app, click here.
Gift-Focused Holiday Sale App
This app starts with two specific product discounts (for Albums and Frames), followed by a storewide discount both for Black Friday/Cyber Monday and the Holiday storewide campaign. The default app template is set-up for an album and frame sale, but you can change the products to your liking. For a detailed step-by-step guide to install and set up the app, click here.
To help you guide through the set-up process, we have created a tutorial video for the app.
BONUS APP!
Holiday Album Sale
We created a bonus app for those who want to promote albums before Black Friday. This app is ideal for those who are using labs with earlier album production deadlines. Best when used before with the Classic Holiday App (not the Gift-Focused). For a detailed step-by-step guide to install and set up the app, click here.
Don’t Forget…
Holiday Cards App
In the short amount of time that the Holiday Cards App has been launched it has set record numbers. It comes at no surprise since the app showcases the festive Holiday Card collection in its best light. With cards being one of the most popular items for the holiday, we highly recommend giving this app a try before starting your general holidays sale.
Holiday Shipping Deadlines
Each lab has their own lead times, your clients will be notified in the cart if their product will arrive in time for the holidays. We also recommend that you check out our holiday deadlines in our blog post here.
Your Success Matters Most
As always – and this year more than ever – your success is our focus here at Pic-Time. To support this, we’re prioritizing:
Enhanced LiveChat with more agents on call: as this is a peak time, please keep in mind that response times may be longer than non-holiday periods. Rest assured, in an effort to provide the outermost service to you and your clients, we will have more agents available at all times.
Live and Recorded Webinars to help you choose the best marketing strategy, apps, and campaigns for your business.
We wish you bright days ahead and hope that this holiday will bring financial success, meaningful relationships, and long-lasting gifts your clients will enjoy for years to come!