Ready, Set, Sale! Tips for Your Holiday Campaigns
Our two Holiday Apps are ready to use — and based on prior data, we know these sales are a great way to generate additional revenue for your business. To ensure a successful season, we’re sharing tips & tricks to help you execute your best holiday season yet. Here we go!
Product Display & Variety
Arrange your store tiles to feature your best-selling products first — this way they’re front and center for your clients. And as you know your clients best, you can check past orders to see what has been resonating with them!
Having a wide assortment of products available is the key to increasing sales and giving your clients a variety to choose from. Be sure to include our recently launched products in your store, such as Folios, Acrylic Prints, Foil Cards and more.
Setting Pricing
Pricing and margin play a major factor in your end profit. Make sure that when setting pricing, you leave yourself enough room to discount and still make a healthy sale. The default discounts for our sales vary from 20% - 30% off — make sure you select sale pricing that works best for your business!
Check out our pricing markup feature to learn how you can easily implement an additional markup to your existing prices.
Marketing Your Sale
Frequent communication through emails and social media is an excellent way to keep your clients engaged and in-the-loop on your offers. Instagram Stories in addition to feed posts allow you to convey information regularly and share helpful reminders about your sales. Feel free to utilize our imagery (Desktop only) and create your own captions to personalize the message.
Here’s an example from Henry and Mac doing just that:
Customize to Your Style
Our new Holiday campaigns come with a default set of images for banners & emails. We have also created additional sets that you can choose from, and you can always use simple text banners or upload your own.
With your success as our focus, we hope that these tips help you host booming campaigns that bring the joy of printed memories to your clients and extra revenue to you!
