Effortless Print Sales With Marketing Automations

Selling online requires consistency and attention. That’s why we created a platform that automates online marketing campaigns, through full sales funnels based on successful selling strategies! Depending on your business goals, there are different approaches you can take. We’ve gathered our best Marketing Automation combinations in Pic-Time, that will work together to motivate your clients to print your work and increase your sales.

New to Marketing Automation? Watch this introduction from our founders Nirit & Amir:

Basic Combination to Boost Sales

Motivate client activity and create sales opportunities in the lifespan of the gallery, from announcement to expiration, with special attention directed towards your main client.

Early Bird + Print Incentive + Gallery Expiration + Abandoned Cart

1. Early Bird

The Early Bird campaign has a limited-time welcome discount that is triggered whenever someone enters the gallery. The campaign comes with 3 emails and different styles of banners to display in the gallery. Early Bird is a great sales generator - be sure to use it!

2. Print Incentive

The Print Incentive campaign is designed only for your main client, as they have the biggest sales potential. Through this app you can offer your client free prints that will lead them to experience the store and encourage them to purchase more products.

We recommend overlapping this discount with the Early Bird, so that your clients will get to the store while the Early Bird discount is happening. That way, your clients will get free prints and a storewide discount at the same time! You can schedule it for 3 weeks from the release of the gallery, just to be on the safe side.

3. Gallery Expiration

The Gallery Expiration campaign lets you set a campaign with a store promotion that will be sent to your clients before their gallery expires, encouraging them to make any last-chance purchases. You can choose the amount of time you would like until the gallery expires, and it will automatically expire after the chosen time frame.

4. Abandoned Cart

The Abandoned Cart campaign is always good to use, no matter what campaigns you’ve already chosen! This app will send an email with a 24-hour flash sale offer to all clients who abandoned products in their cart, and will create a sense of urgency for them to complete their purchase.

Successful Combination for Wedding Photographers

Create excitement around the gallery reveal with a timed rollout experience of the full gallery, combined with a print gift to your main clients. After one year, renew your client’s connection with their gallery through the Anniversary Gift campaign!

Rolling Publish + Print Incentive + Abandoned Cart + Anniversary Gift 

1. Rolling Publish

The Rolling Publish campaign consists of 3 stages: A gallery preview, a full gallery publish, and an Early Bird promotion. Create buzz around the gallery launch, with a preview of the wedding photos or a slideshow. Then follow up automatically with an invite to the full gallery release of your photos using the Early Bird discount. You will upload all the photos at once and the system will create a slow release flow for you. 

This campaign is different in two ways:

• The store discount uses a strikethrough method, displaying product prices before and after.

• It has a stackable discount, meaning that if it’s used alongside other apps, both discounts will be valid and added on top of the other. To circumvent this, we recommend setting a specific date for the Rolling Publish that doesn’t overlap with another app discount.

2. Print Incentive

The Print Incentive campaign will allow you to offer your clients free prints and engage them with your store. It is recommended to be released with the gallery preview. When you set it up, it’s important to make sure that it's valid for 2 weeks into the Early Bird campaign.

3. Abandoned Cart

The Abandoned Cart campaign is always successful in generating sales, and you’ll always want to have it in your galleries! Keep in mind that since the Rolling Publish campaign has a stackable discount, it is recommended to either set a lower Abandoned Cart discount to avoid a large price cut or you can set your start date for the Abandoned Cart to begin after Rolling Publish ends.

4. Anniversary Gift

The Anniversary Gift campaign is great for both maintaining your connection with clients as well as generating print sales. Whether you choose to give them a print or offer them a nice discount, when your couple returns to their gallery and reconnects with their memories, there’s a big chance they’ll print some of their photos. Photos age like fine wine – the more time that passes the better they get!

Best Combination for Portrait Photographers

Clear a path for your clients’ journey using an in-person sales technique, leading them from a limited time glimpse of their photos to a package that will open their full gallery. Nurture your connection with a one year gift that will open more future opportunities!

Simple Sales System + Abandoned Cart + Anniversary Gift

1. Simple Sales System

The Simple Sales System campaign presents your clients with a limited time preview (24 hours or more) of a Slideshow, followed by three packages for your clients to choose from: Basic, Standard and Premium. Each package includes high resolution images and print credit to spend in the store. The Simple Sales System has transformed the revenue of tons of family and portrait photographers thanks to the strong business model behind it. It works by pulling the benefits of in-person sales, into a seamless and profitable online sales strategy.

2. Abandoned Cart

The Abandoned Cart campaign will trigger a 24-hour flash sale offer to clients who abandoned products in their cart. It is designed to create a sense of urgency for clients to complete their purchase.

3.Anniversary Gift

Lastly, utilize the Anniversary Gift campaign. It’s a great opportunity to touch base by offering a store discount on print gifts, and offers your clients to book another session with you. You’ll want to make sure to personalize the text and visuals so they fit portrait or family sessions, and create a custom product for family sessions.

Get Started!

Head over to the Sales & Automation section in your Pic-Time account to start customizing your campaigns. Not sure where to begin? Check out our free Marketing Automation Webinar, or get help setting up your account from one of our experts with our Professional Services.