6 Trends to Grow Your Photography Business in 2022

Ever wondered what our top-selling print products are, or what type of product your client is most attracted to? Maybe you’re curious about how to gain a wider audience for your online galleries? We’ve gathered insights from photographers who use Pic-Time which answers these questions and more!

Here are our top six data trends from 2021 that you can adopt in 2022 to generate more revenue for your photography business.

Trend #1: Slideshow Creator

It's no coincidence that Slideshows create more engagement in your galleries! Slideshows are a powerful tool to create a space for clients to experience their memories in an unforgettable way. You can share and enable downloads straight from your gallery, or embed Slideshows on your blog, website or any other online platform.

Tip: We recommend creating a Slideshow for every gallery and expanding this engagement to social media with our vertical format. See our 6 Tips for Making Beautiful Photo Slideshows in your galleries.

“Photographers who use our Slideshow Creator gain 50% more views in their galleries.”

Trend #2: Marketing Automation

An amazing bit of data we just had to share with you: 95% of the most profitable photographers on Pic-Time are using our Marketing Automation.

Our Marketing Automation system has transformed the way photographers sell prints online. Users have described it as a “game-changer” for their business, and the numbers speak for themselves.

Each automation requires an easy, one-time setup that delivers a chain of personalized emails, discount banners, reminders and more straight to your clients. Every campaign is triggered by a user’s activity in the gallery. For example, our Abandoned Cart campaign will send a discount whenever an item is left in the shopping cart.

“95% of the most profitable photographers on Pic-Time are using our Marketing Automation.”

Trend #3: Simple Sales System

Family photographers increase their sales by 100% using our Simple Sales System Campaign. Yes, we think it's amazing too!

The Simple Sales System has transformed the revenue of tons of family photographers thanks to the business approach behind it. Simple Sales works by pulling the benefits of in-person sales, into a seamless and profitable online sales strategy. Learn More

“Family photographers increase their sales by 100% using our Simple Sales System campaign.”

Simple Sales System with Gallery Preview

Trend #4: Small Print Sizes

Did you know the best-selling photo print sizes also happen to be the smallest? The 4x6” print size is a top-seller followed by 5x7”, 8x10" and 10x15".

Tip: Seeing that so many of your clients are ordering small prints, it would be wise to use tiered pricing to motivate them to purchase your prints in bulk! We recommend applying one of our Pricing Presets, which includes tiered pricing for small print sizes. Learn More

“The best-selling print sizes also happen to be the smallest: 4x6” is a top-seller, followed by 5x7” and 8x10”.”

Prints from Trig Point

Trend #5: Gallery Visitors

If you've ever wondered who is buying prints, we have your answer. Drum roll, please...

Gallery Visitors make up nearly 50% of single print orders! We were just as surprised as you to discover that Main Clients account for half, while the rest are ordered by Photographer Invited and Guests.

Tip: A great way to seize the opportunity for more print sales is to use the Early Bird automation that will send a promotional discount for each gallery visitor.

“Gallery Visitors make up nearly 50% of single print orders – Main Clients make up half, while the rest are ordered by Photographer Invited and Guests.”

Early Bird Automation Campaign

Trend #6: Album Sales

Good news for albums! Our data revealed that albums are the most profitable product for photographers to sell. But, who is buying them? We found that Main Clients make up 81% of album sales, guests make up 16%, and visitors make up 3%.

Tip: There are a few ways to increase your album sales for Main Clients – you can create an album for them and send it with a discount as part of a campaign, or you can create a discount for albums in your store with the General Coupon campaign. We recommend using our album video banners for this campaign!

“Out of all of our print products, the most profitable one for photographers to sell are Albums.”

Album Sale with Video Banner

Make the Best of 2022

We hope these data insights give you a better understanding of what clients like, so you can optimize every aspect of your business!