The holidays are the prime time for selling printed goods, with thousands of photographers experiencing a sharp increase in sales. In fact, over a third of all print sales last year were during this season.
Ensuring your Pic-Time Store is holiday-ready is the best practice for providing your clients with a great experience. To help you prepare your store for a successful season and make the most of our 2024 Holiday Campaign, check out our store tips below!
Offer Holiday Products
The holiday season presents a golden opportunity to add a touch of magic to your clients’ homes. Check out the best-selling holiday products offered through our network of print lab partners; they are perfect for clients to gift to themselves or their loved ones.
Holiday Greeting Cards
Spread the joy with our customizable Holiday Greeting Cards! Your clients can personalize every detail, from the background to the layout, and even add elegant foil stamping through select labs.
Offered by: Atkins Pro Lab, Bay Photo, Floricolor, GTA Imaging, Loxley Colour, Matisseo Pro, One Vision Imaging, Pikto, QT Albums, SIM Imaging, WHCC.
Calendars
Offer the gift of time and memories with beautiful calendars! Available in a variety of styles and sizes including Spiral, Wood Stand, Clip, and Clipboard—these calendars arrive ready to adorn your clients’ homes, showcasing their cherished moments month by month.
Offered by: Atkins Pro Lab, Bay Photo, Dutch Ink, Folio Albums, Floricolor, GTA Imaging, One Vision Imaging, Pikto, Prints by DKJ, QtAlbums, Richard Photo Lab, Seldex Artistic Albums, SIM Imaging.
*Style availability varies by lab.
Ornaments
Available in a variety of shapes, Ornaments make the perfect gift for your clients! Shapes include (depending on the lab): Circle, Oval, Haven, Hexagon, Star, Heart, and Winsome. The chosen image will be printed on both sides.
Offered by: Bay Photo, Floricolor (one-sided printing), GTA Imaging, Pikto, WHCC.
Customize Your Storefront
Create the best version of your store and capture the holiday spirit by rearranging store tiles to feature festive or holiday-related products. Remember, your product display is the first thing your clients see, so make it count! The top row grabs the most attention, so ensure you highlight the holiday best-sellers from the list above.
Optimize Your Settings
During the holidays there will be a lot of activity around your store, so it’s best to optimize some general settings specifically for this period. You can access these settings from your account dashboard, select Settings and click on Profile.
Shorten Hold Orders Period
Since delivery times are extra sensitive, if you’re using the hold orders feature, we recommend not having it set for longer than two days and to make yourself more available during this period.
Verify Your Timezone
It’s always best practice to have your account set to your primary timezone. This is so store marketing emails and client discounts will be sent out at the right time. If you have clients from a few different regions, set your timezone to accommodate the majority of your clients.
Launch a Holiday Print Sale
Engaging clients with your store is the key to more sales, and our automated Holiday Campaign handles your store’s marketing so you don’t have to!
Using our Holiday Campaign, you can launch a successful print sale in your gallery store with a click of a button. Our campaign is prepped and ready, offering you meticulously crafted store & gallery banners, plus emails fit with beautiful designs and pre-written messages. Dive in and launch the campaign as it is, or take the reins and fine-tune the details to your liking.
Optimize Your Profit
Make sure your store’s prices are set to ensure a healthy profit margin. A fast and reliable way to implement the best pricing practices is by using our Pricing Presets. The presets offer two levels of pricing markups that ensure a healthy profit, while allowing you to offer great holiday discounts.
You can easily apply our pre-made presets to any price list you’ve already created, or add them to a new price list.
Lab Shipping Deadlines
Check out our continually updated blog post with all the latest shipping deadlines for each lab. Stay informed to keep your holiday season running smoothly.
Haven’t Set up Your Store Yet?
If you’re not sure how to get started with your store, we’ll guide you through the basic steps to get your store up and running smoothly, ensuring a hassle-free start to your first print sales. Learn More
