Prints have always been at the heart of professional photography, part of its legacy, value, and charm. We believe in the importance of printed images as a meaningful way for clients to experience your work and a lasting source of income for your business.
That’s why we rebuilt the shop from the ground up. Every detail, from how it looks to how it works, has been completely reworked to make browsing, designing, and ordering feel more intuitive and personal.
Pic-Time 2.0 introduces a redesigned photo print shop with an upgraded flow, combining lifestyle visuals and dynamic previews that help clients imagine products in their real environment, alongside a completely new editor interface – all built to engage and drive print sales.
The result? A best-in-class print shop that combines a new level of presentation and flow with our extensive product selection and global lab network.
This Article in a Nutshell
This article breaks down the new photo print shop in Pic-Time 2.0, including immersive product pages, dynamic previews, a redesigned editor, and a streamlined checkout flow. See how the entire shopping experience has been rebuilt to inspire clients and increase sales.
A Brand New Look
The new shop design makes browsing more engaging than ever, with inspiring lifestyle images and videos of products, sleek navigation, and a beautiful new layout that puts your products front and center.
Your new shop now mirrors your gallery’s theme, including color palette, fonts, and small UI elements, creating one unified, elegant flow from first click to final checkout.
Everything has been thoughtfully rebuilt to guide your clients smoothly from browse to buy. A clearer visual hierarchy and layout make navigation effortless and invite deeper exploration.
Captivating Product Pages
The new product pages showcase each item in beautifully styled spaces, with videos and photos that bring products to life in their natural context, helping clients truly imagine how each piece will transform their home.
These are accompanied by compelling product descriptions that guide and inspire, clear pricing and a streamlined path to purchase, highlighting everything clients need to know before they proceed. A new product section reveals more images of each product as clients scroll and hover, offering a richer, more detailed view.
Dynamic Product Previews
A new product preview section gives clients a quick understanding of what they’re choosing – showing size, paper type, frame color, and finish in a clear, visual way.
Products are shown in-context with realistic scale alongside familiar objects, so clients can better grasp how a product will look and feel before moving into the photo selection and editing stage.
Clients can make quick decisions on the spot regarding their frame type, size, finish and more without leaving the page. This entire process gives clients confidence in their choices as they move forward.
A Redesigned Product Editor
The new product editor makes designing more enjoyable than ever. With a mobile-friendly interface, real-time pricing, easy access to images, and global settings across products, your clients enjoy one seamless experience.
Clients get full access to gallery images through a side panel, giving them an easier way to select images, with smart filters and AI-powered search (for Advanced plan users only). Finding the perfect photo is now quick and easy.
In the editor, clients can crop images, change size, orientation, border, paper type, finish, frame color and more, all depending on their selected print product. Clients see their total pricing in real time as they make edits, leaving no surprises at checkout.
Customizing multiple products is now faster and more intuitive. Clients can apply settings across similar items, make edits in bulk, and move more smoothly towards checkout.
Our Next Gen Album Designer uses clients’ preferences to generate polished, personal story-driven wedding albums in seconds – from photo curation to complete layout design. Read more about it in the Pic-Time 2.0 Album Designer blog post.
Everything on Mobile
In today’s mobile-first world, your clients expect everything to work smoothly on their phones. Whether they’re on the train, between meetings, or relaxing on the couch, they can now browse, customize, and purchase from your shop on mobile. Clients can begin designing or ordering on their phone and seamlessly pick it up later on their desktop.
From simple prints to full albums, every editing feature is now available on mobile, making it easier than ever to shop on the go. That means more opportunities for you, and fewer missed ones for them.
A Seamless Checkout Experience
Whether your client buys a gift for their grandma or she’s placing the order herself, the new streamlined cart and checkout flow removes friction and helps any client easily complete their purchase.
Clients can preview their selected products directly in the cart, and also save their designs for later. When items ship from different locations, clients now see clearly grouped shipping options with editable choices, making delivery costs easier to understand and control.
With in-cart previews, saved designs, and transparent shipping details, it’s easier than ever for clients to complete their purchase with confidence.
A New Era of Print Sales
Pic-Time 2.0 redefines what a photo print shop can be. What was once a simple ordering flow is now an immersive, design-forward experience that inspires clients to engage, explore, and purchase with confidence.
From beautifully redesigned product pages to dynamic product previews, a powerful editor, and a simple checkout experience – every step has been crafted to help photographers turn their galleries into a true sales engine.
This is more than just a shop upgrade. It’s a new way to present, sell, and deliver photography – one that elevates both your brand and your business with every gallery you share.
