We’re excited to introduce Custom Colors & Fonts – a powerful new way to make every gallery uniquely yours. With complete control over typography and color, you can now bring your own visual identity into every part of your gallery and shop, creating a seamless branded experience that reflects your style from the first impression to the final purchase.
Designed for Every Creative Vision
Custom Colors & Fonts give you the flexibility to design each gallery around the experience you want to create. Here are a few ways you can use it to elevate your delivery:
- Strengthen your own brand – Apply your signature colors and typography to create a gallery and shop experience that’s instantly recognizable.
- Reflect your client’s identity – Tailor a gallery to complement a wedding theme, a corporate event, or a personal brand for a more personalized delivery.
- Create a unique atmosphere – Give each gallery its own visual character, using color and typography to enhance the story your images are telling.
This Article in a Nutshell
In this article, we’ll explore how Custom Colors & Fonts give you complete control over your gallery branding – creating a beautifully consistent experience across every screen.
One Color Palette for Every Screen
Every color palette starts with three base colors: Background, Content, and Accent. These become the foundation of a complete color system that extends across the platform.
The complete palette includes your three base colors along with all their secondary hues – including dedicated colors for hover states, photo selection, buttons, and other interface elements. Together, they ensure every detail of your gallery and shop feels cohesive and intentionally designed.

Create Your Own Color Palette
To create a color palette that fits your vision simply choose your own Background, Content, and Accent colors, and Pic-Time will generate a complete matching color palette for your gallery and shop in seconds. You can save your custom color palettes for use in future galleries, making it easy to apply your branding consistently in future deliveries.

Smart Contrast Guidance
As you select your base colors, Pic-Time helps guide you toward color combinations that maintain excellent contrast for readability and usability. The color picker visually highlights the recommended color range, making it easy to select combinations that create the best experience for your clients.
If you choose a color outside the recommended range, you can click Auto fix to instantly adjust it to the closest recommended color. Of course – the final creative decision is always in your hands.

Suggested Color Palettes
Under the color palettes available for every gallery on Pic-Time 2.0, we’ve now added a new section which is gallery-specific. Every time you upload a gallery, Pic-Time analyzes your images and automatically creates a collection of suggested palettes inspired by the dominant colors in your photos – including both light and dark variations. It’s an effortless way to discover beautiful color combinations that naturally complement each specific gallery.

Build Your Own Font Set
Your typography is just as important as your color palette. With Custom Colors & Fonts you can now upload your own typefaces, assign primary and secondary fonts, and Pic-Time will apply them throughout the gallery and shop. The system automatically optimizes font sizes and weights to create a consistent experience across every page, every screen, and every device. Save your custom font set to easily maintain a consistent brand identity across all your galleries.

Your Brand, from Start to Finish
Every detail contributes to how your work is experienced. With Custom Colors & Fonts, your galleries become a seamless expression of your creative vision, giving your clients an experience that’s as thoughtfully designed as your work itself.
FAQs – Custom Colors & Fonts
What are Pic-Time’s Custom Colors & Fonts?
How do I create a custom color palette on Pic-Time?
Can I upload my own fonts into the online gallery?
What are Pic-Time’s Suggested Color Palettes?
How can I make sure my color palette is easy to read?
If you select a color outside the recommended range, you can click Autofix to automatically adjust it to the closest recommended color. You’re always free to keep your original selection – Pic-Time simply provides guidance while leaving the creative decision in your hands.