Custom Colors & Fonts: Bring Your Brand Into Every Detail

A website design mockup features a dark red theme, incorporating custom colors that enhance the overall branding. The layout showcases a font sample reading Lustria Aa to highlight custom fonts, as well as color swatches and photos, including a person in white holding lilies and another holding a red drink.
Introducing Custom Colors & Fonts - a new approach to gallery branding that gives you complete creative control over the visual experience.

We’re excited to introduce Custom Colors & Fonts – a powerful new way to make every gallery uniquely yours. With complete control over typography and color, you can now bring your own visual identity into every part of your gallery and shop, creating a seamless branded experience that reflects your style from the first impression to the final purchase.

Designed for Every Creative Vision

Custom Colors & Fonts give you the flexibility to design each gallery around the experience you want to create. Here are a few ways you can use it to elevate your delivery:

  • Strengthen your own brand – Apply your signature colors and typography to create a gallery and shop experience that’s instantly recognizable.
  • Reflect your client’s identity – Tailor a gallery to complement a wedding theme, a corporate event, or a personal brand for a more personalized delivery.
  • Create a unique atmosphere – Give each gallery its own visual character, using color and typography to enhance the story your images are telling.

This Article in a Nutshell

In this article, we’ll explore how Custom Colors & Fonts give you complete control over your gallery branding – creating a beautifully consistent experience across every screen.

One Color Palette for Every Screen

Every color palette starts with three base colors: Background, Content, and Accent. These become the foundation of a complete color system that extends across the platform.
The complete palette includes your three base colors along with all their secondary hues – including dedicated colors for hover states, photo selection, buttons, and other interface elements. Together, they ensure every detail of your gallery and shop feels cohesive and intentionally designed.

Five vertical color bars showcase a custom brand palette: #F1EDE9 (background), light gray, gray, #D66034 (content), and #87462C (accent). Each bar is clearly labeled with its hex code and designated purpose, ideal for integrating Custom Colors and Custom Fonts into your branding.

Create Your Own Color Palette

To create a color palette that fits your vision simply choose your own Background, Content, and Accent colors, and Pic-Time will generate a complete matching color palette for your gallery and shop in seconds. You can save your custom color palettes for use in future galleries, making it easy to apply your branding consistently in future deliveries.

A wedding photography website showcasing a gallery of stunning wedding photos, featuring a pop-up color palette editor with options for background, content, and accent colors to help you create custom colors that perfectly reflect your brand.

Smart Contrast Guidance

As you select your base colors, Pic-Time helps guide you toward color combinations that maintain excellent contrast for readability and usability. The color picker visually highlights the recommended color range, making it easy to select combinations that create the best experience for your clients.

If you choose a color outside the recommended range, you can click Auto fix to instantly adjust it to the closest recommended color. Of course – the final creative decision is always in your hands.

A color palette tool with a warning about low contrast affecting usability. The screen shows background, content, and accent colors, and offers options to auto-fix or save the palette. Easily tailor your brand with custom colors and fonts for a cohesive look.

Suggested Color Palettes

Under the color palettes available for every gallery on Pic-Time 2.0, we’ve now added a new section which is gallery-specific. Every time you upload a gallery, Pic-Time analyzes your images and automatically creates a collection of suggested palettes inspired by the dominant colors in your photos – including both light and dark variations. It’s an effortless way to discover beautiful color combinations that naturally complement each specific gallery.

A wedding-themed web page displays photos of flowers, champagne, a bride, and guests. A color palette with five circular swatches appears above the site, featuring earthy tones like green, beige, brown, and blush. The design uses custom fonts to reflect the brand’s unique style and incorporates custom colors for a cohesive and elegant look.

Build Your Own Font Set

Your typography is just as important as your color palette. With Custom Colors & Fonts you can now upload your own typefaces, assign primary and secondary fonts, and Pic-Time will apply them throughout the gallery and shop. The system automatically optimizes font sizes and weights to create a consistent experience across every page, every screen, and every device. Save your custom font set to easily maintain a consistent brand identity across all your galleries.

A wedding website interface shows font customization options, with dropdown menus for custom fonts and custom colors, along with a preview reading “Gabby & Steven.” Photos of a couple, drinks, and settings are displayed, reflecting personalized branding throughout the design.

Your Brand, from Start to Finish

Every detail contributes to how your work is experienced. With Custom Colors & Fonts, your galleries become a seamless expression of your creative vision, giving your clients an experience that’s as thoughtfully designed as your work itself.

FAQs – Custom Colors & Fonts

What are Pic-Time’s Custom Colors & Fonts?

Custom Colors & Fonts is a design feature that lets you personalize the look and feel of your Pic-Time gallery and shop. Upload your own fonts, create custom color palettes, and deliver a gallery experience that reflects your unique visual identity.

How do I create a custom color palette on Pic-Time?

Start by selecting three base colors: Background, Content, and Accent. Pic-Time automatically generates a complete color system – including colors for buttons, hover states, photo selection, and other interface elements – to ensure a cohesive design across your gallery and shop.

Can I upload my own fonts into the online gallery?

Yes. You can upload your own typefaces, assign primary and secondary fonts, and Pic-Time will automatically optimize their sizes and weights for a consistent experience on every screen.

What are Pic-Time’s Suggested Color Palettes?

Suggested Color Palettes are an additional set of gallery-specific palettes that complement the curated color palettes available in every Pic-Time 2.0 gallery. Each time you upload a gallery, Pic-Time analyzes your images and automatically creates a collection of color palettes inspired by the dominant colors in your photos, including both light and dark variations.

How can I make sure my color palette is easy to read?

As you choose your base colors, the color picker guides your selection by marking non-recommended color ranges with white dots. This makes it easy to choose combinations that provide excellent readability and usability.
If you select a color outside the recommended range, you can click Autofix to automatically adjust it to the closest recommended color. You’re always free to keep your original selection – Pic-Time simply provides guidance while leaving the creative decision in your hands.

Can I save my fonts and color palettes for future galleries?

Yes. Your custom font sets and color palettes can be saved and reused, making it easy to maintain a consistent brand identity across multiple galleries.

Picture of Roee Magdassi
Roee Magdassi is Head of Design at Pic-Time, where he leads the design of the brand and platform, with a hands-on focus on product design. At Pic-Time, he has led the new client experience (Pic-Time 2.0), shaping powerful, user-centered products through a minimal, clean design language with an editorial feel. A graduate of Bezalel Academy of Arts and Design, his background in industrial design brings a holistic perspective, a balance between form and function, and a sensitivity to user experience.

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