Marketing Automation
Introducing our Marketing Automation platform! All sales interactions require attention and follow up, and to make the process easier we've created advanced tools to simplify your online marketing campaigns.
This feature is based on sales strategy apps – designed together with selected photographers, based on their existing, successful sales strategies. Each strategy is ready-to-go with different emails and banners triggered by gallery activity, store activity, and more. All parts of the campaigns can be customized, from the visuals and copy of each banner and email.
We truly believe that Marketing Automation will revolutionize how photographers work and sell with their online galleries. Explore how you can increase your print sales in a consistent and time-saving way!
Early Bird & Gallery Expiration
Educator: The Pic-Time Team
This campaign is designed to generate excitement by offering an introductory discount when users first access a gallery as well as a second promotion just before the gallery expires. When a new visitor enters the gallery this campaign automatically sends them a short term discount designed to inspire early sales. During the gallery expiration stage a second promotional offer is sent out to all gallery visitors with an offer to generate sales before the gallery is taken offline! Promotional reminders also help convert more sales and to boost gallery views prior to expiration.
Abandoned Cart
Educator: D'Arcy Benincosa
Encourage your gallery’s visitors to complete their orders after they have added products to their carts and abandon them! This app will trigger a flash sale and send a limited time discount to users who have products in their carts for more than a few days. The 24 hour expiration of the flash sale is used to create urgency for the gallery visitor and encourage them to finalize the order in their cart.
For a step-by-step guide of the Abandoned Cart app, click here
The Simple Sales System
Educator: Annemie Tonken
The Simple Sales System was designed to help photographers harness the benefits of an in-person sales strategy without the time and hassle of actually conducting in-person sales. After uploading your client’s gallery and selecting the Simple Sales System app, your work is done: the app will independently walk your client through a fully-customizable, three-step sales process designed to meet every client’s needs and maximize your sales average.
To learn more about the Simple Sales System click here
Anniversary Gift
Educator: India Earl
This app focuses on building the value of prints, albums, and other physical products through the lifetime of the gallery by sending a promotion on the client's anniversary. This is a chance for you to take advantage of a new sale, to renew your client's connection with their gallery, and to wish them a happy anniversary.
Rolling Publish
Educator: Benj Haisch
Create a perfect automated gallery publish timeline for your clients and their guests with the Rolling Publish app. Instead of giving your main client access to a full gallery as your initial invite, set up the app to send a curated preview scene first and then the rest of the gallery. Once the gallery is published and shared, an Early Bird Promotion is triggered for all gallery visitors, and the prices in the store are marked out, showing the discounted new price.
The app allows you to adjust the time between each gallery invite email, compose your emails and the discount for the promotion.
Mini Sessions
Educator: Kristen Marie Parker
Promote Mini Sessions using this app with built-in emails and banners to a wide audience within your gallery. Your client can purchase the session through a custom product, or through an external link to a landing page.
Gallery Visitor Boost
Educator: Jeremy Chou
This marketing tool is created to generate urgency and excitement during the initial creation of the gallery and before the gallery expiration date. The gallery is created prior to the event and promotion is running to encourage event guests to enter their email addresses during pre-registration through the pre-registration gallery link. Once the guest has entered the gallery, they will receive a limited time coupon code to prompt store sales. This promotion can be limited for a certain period of time of the initial gallery publication. Prior to the gallery expiration, all users will receive a limited offer discount to encourage sales before the gallery is taken offline.
Post Order Promotion
Educator: Twyla Jones
Encourage follow up sales after by sending an automatic ‘thank you’ discount after a gallery visitor completes a purchase. The promotional discount can be used towards any future order and is limited to a certain amount of time to generate a sense of urgency. This proven sales strategy welcomes the visitor back to the store and encourages them to purchase additional items.
For a step-by-step guide of the Post Order Promotion app, click here
Bespoke Wedding Books
Educator: Isle Studio
The Bespoke Wedding Book app entices clients to reserve their order of an amazing wedding book by Isle Studio prior to their wedding day. By doing so they receive a free extra book on top of their order. You will get a complimentary sample book on their first order, and on any order, you get a commission from Isle Studio. The app redirects your clients automatically to Isle Studio to start their process, while you do nothing at all.
Bespoke Wedding Books are a beautifully crafted personalized retelling of your client’s wedding. Each book combines sleek design with luxe detail, expert curation of your images, and a fully customized narrative to infuse each story with the honesty and depth of emotion it deserves. The Isle Studio team will curate images, design the layout and collect details from your client's wedding.
For a step-by-step guide of the Bespoke Wedding Books app, click here
Send Product
Educator: Pic-Time Team
Present your photos in a special light by sending a product with a careful touch of personalization. This app allows you to design and send a product to your client, with a special promotion in mind. Use this app to choose your discount, duration, emails and banners for the promotion and send it with your personally designed product. This app also allows for two phases. Use the first phase for your selected discount. Offer a larger discount in the second phase to encourage late comers to purchase. This will ensure that your client doesn’t miss out on the promotion.
For a step-by-step guide of the Send Product app, click here
General Coupon
Educator: Pic-Time Team
Send one or more of your gallery guests a single use promotional offer using this app! This very customizable app can be used for percentage off, free product, free shipping, set monetary amount, or product at cost price coupons. After this app is assigned to a gallery you will be asked to select which users you would like to send the promotion to and when you would like it to start!
For a step-by-step guide of the General Coupon app, click here
Rolling General Coupon
Educator: Pic-Time Team
Use this app to send up to 4 promotions in sequence, either back to back or with a delay. Each promotional campaign can be customized to offer a unique discount for your clients.
Manual Coupon
Educator: Pic-Time Team
This app can be used to send a one time, individual offer to your client. You can create a general template and then modify any of the app settings when you assign the app to the gallery. Contrary to the General Coupon app, the Manual Coupon app is developed with the ability to effortlessly adjust each field of the app when assigning it to the gallery. The General Coupon app is created for more automated campaigns that have the same settings across all galleries. The Manual Coupon app is created for those campaigns that need flexibility with adjusting the settings per individual gallery. For example, you can use this campaign to send a client a store credit towards their purchase or a free print.
For a step-by-step guide of the Manual Coupon app, click here
Gallery Expiration
Educator: Pic-Time Team
Set up your gallery expiration with a couple of simple clicks. Use this app to create a default template and choose the number of months or days in which you would like to expire your gallery from the time the app is assigned to the gallery. Once the app is assigned to a gallery, it will automatically expire it after your chosen time frame. If needed, you can adjust the exact date once you assign the app to the gallery. This app also offers a built-in promotion before gallery expiration. Choose your discount and modify your email and banners to fit your preferences.
For a step-by-step guide of the Gallery Expiration app, click here
Gallery Migration
Educator: Pic-Time Team
This app provides a convenient way of letting your clients know that their gallery has a new home. Use this new home announcement opportunity to also run a promotional campaign so your clients could get acquainted with all the beautiful products in the store.
For a step-by-step guide of the Gallery Migration app, click here
