New and Refreshed Marketing Apps
Our top three Marketing Automation apps—Early Bird, Anniversary Gift, and Abandoned Cart, are already boosting store print sales by 5x on average for photographers who have them installed. But just because they’re good doesn’t mean they can’t be great, so we’ve given them a makeover in copy, design, and structure to make them even better.
New! Now available in 11 languages
There are now 11 different ways to connect with your clients, with these apps available in English, German, Spanish, Norwegian, Dutch, Swedish, French, Polish, Portuguese, Danish, and Italian.
Before we get started: If you currently have any of these apps installed and running in your older galleries, don’t worry, they won’t be affected by this update. If you install the updated version it will only impact future galleries.
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Early Bird App
When your clients open their gallery for the first time, they are instantly captivated by the beautiful shots you’ve captured. Now, what if they could take that magic home?
The Early Bird app taps into that initial moment of excitement when clients view their photos, offering a special discount on prints directly from their gallery.
The best part? This app has been crushing it, boosting order values by 40% on average, which just goes to show how powerful it can be to kick things off with the right communication.
Learn more about the Early Bird app here.
WHAT’S NEW
New copy: Fresh, updated messaging to better connect with your visitors and communicate everything the print store has to offer.
New look: Now featuring a minimalistic design with dark and light modes for a clean and adaptable user experience.
Removed 3-day reminder email: We’ve streamlined the app to focus on the most effective points of contact by reducing the total number of emails to three.
Increased suggested discount: Increased from 20% to 30% to drive even more early sales (yet still fully customizable to suit your preferences).
Translations: The app is now available in 11 languages.
Abandoned Cart App
It happens to the best of us—we browse an online store, fall in love with a product, add it to the cart, but get distracted and leave without ever completing the purchase.
That’s where the Abandoned Cart app comes in, turning missed opportunities into completed sales. The app waits a day after an item is left in the cart, then kicks off a private 24-hour flash sale to gently remind your clients to come back and print those special moments they’ve left behind.
Learn more about the Abandoned Cart app here.
WHAT’S NEW
New copy: Refreshed email and banner messaging for stronger client engagement.
Fun new animated design: A new design with playful animations to make the experience more dynamic and enjoyable.
Display remaining time: The app now shows the exact time left for the offer in hours, so clients know exactly how long they have to take advantage of their discount.
Translations: The app is now available in 11 languages.
Anniversary Gift App
Many couples plan to print wedding albums and framed prints from their big day, but life gets in the way, and the months slip by. That’s why an anniversary is the perfect opportunity to remind them to do so—at a great price.
The Anniversary Gift app helps you reconnect with clients by offering a special print discount in the weeks leading up to the gallery’s anniversary. This gesture not only encourages them to print but also provides a great opportunity for you to stay connected and keep yourself top of mind for future family sessions down the road.
Learn more about the Anniversary Gift app here.
WHAT’S NEW
New copy: Updated messaging for a more engaging and personal tone.
Changed the target audience: The app now sends the campaign to your main clients only, and no longer includes all wedding guests.
New design: Slightly modified colors and a more inclusive design, featuring a bouquet instead of couples to appeal to a broader audience.
Translations: The app is now available in 11 languages.
How to Install the Apps
New to our Marketing Automation apps? No worries, installing them and getting started is quick and easy.
Part 1 - App Setup
From the main dashboard navigate to: Sales & Automations > Automations > More Automations (plus icon) > Install the app of your choice.
Edit the app’s copy, design, and settings to your liking.
When you’re ready click ‘Done Editing’ to save your app settings.
Part 2 - Enabling the app
For existing galleries:
After saving the app’s settings, click Assign to galleries > Projects > and select the galleries you want to enable the app for.
For future galleries:
Create a new gallery.
Click ‘Automations & Discounts’.
Toggle the app of your choice on.
Already Using the Old Versions?
Transitioning to the new apps: Ready to try out the refreshed apps? You can find the new versions on the ‘Sales & Automations’ screen.
When installing the new updated versions, just be sure to:
Name them differently from your old versions.
Assign them only to galleries that don’t already have the old versions running.
Keeping the old apps: If you prefer the old versions and already have them installed, you can keep using them without interruptions.
