New & Improved: 2024 Classic Holiday Sale App
The holidays are the perfect time to reflect on the special moments that make up a year. With over a third of annual print sales happening during this season, prints are clearly a popular way for clients to relive their memories.
Our ready-to-use holiday campaign for your galleries and the Pic-Time print store helps you capture these print opportunities by offering the images you’ve taken as beautiful prints that clients can enjoy or gift to their loved ones.
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The Classic Holiday Sale App
The Classic Holiday Sale App generated a whopping $3,031,154 in sales last year, making it one of our best-performing sales automations.
Like all our Marketing Automations, the Classic Holiday Campaign comes pre-set and ready to go with a single click. It runs automatically in your galleries and print store, sending a series of emails optimized for reconnecting your clients with their favorite moments and showcasing banners to promote the sale.
The campaign is now available for quick installation from any desktop computer with our setup wizard at the link below or under Sales & Automation > Campaigns.
*Desktop only
What’s Included?
The campaign features two phases: Black Friday and a Holiday phase. This year, we’ve added an optional 24-hour extension to the Black Friday phase, allowing you to extend your sale beyond Cyber Monday based on market trends we’ve seen during this period last year.
The campaign comes ready to use, with pre-written emails, elegant banners, and suggested discount amounts so you can let the campaign run as is.
Phase 1 - Black Friday Campaign
Timeframe: Nov 21 - Dec 2 (starting date is editable )
Suggested discount amount: 30%
The Black Friday phase includes four pre-written emails, along with gallery and store banners. We recommend starting the campaign on Nov 21st to give clients ample notice, position prints as a perfect holiday gift option, and allow enough time for print production.
OPTIONAL 24-HOUR EXTENSION
Timeframe: Dec 3
Based on market trends showing a sales increase in the 24 hours following Cyber Monday last year, we’ve added an option to extend your Black Friday offer by an additional 24 hours (December 3), using the same discount code and amount. This allows clients who missed the initial offer to still take advantage of your print deal.
Phase 2 - Holiday Flash Sale
Suggested timeframe: Dec 11 - Dec 16
Suggested discount amount: 25%
The holiday phase includes two pre-written emails, along with gallery and store banners, and is set to run for five days by default. The aim of this phase is to position the offer as an extra holiday treat from you to your clients.
Bringing Holiday Cheer in 11 Languages
This year, there are 11 ways to connect with your clients, with the app available in English, German, Spanish, Dutch, Swedish, French, Polish, Portuguese, Danish, Italian, and Norwegian.
Setup Assistant - Install With a Click
With so many options, getting started might feel a bit overwhelming—but don’t worry, we’re here to help! Our setup assistant, accessible on desktop via the link below, will guide you through the installation and have your Classic Holiday Sale App up and running in just minutes!
*Desktop only
Advanced Setup Tutorial
Want to do things your way? Every aspect of this campaign—from copy and design to discount amounts, launch dates, included products, and everything in between—is fully customizable to suit your style and needs.
Watch the video below or read more here.
Holiday-Ready Store
Want to make sure your store is ready for the best sale of the year? Check out our tips to making your print store holiday-ready. If you don’t have a store yet and want to set it up, you can get started here.
Lab shipping deadlines
If you want to optimize your store for holiday gift shoppers, be sure to check out our lab partners’ shipping deadlines for the 2024 holiday season in the shipping deadlines blog post.
