Data Trends — Insights & Tips for 2023
Welcome the new year with new insights for your business. We’ve collected data from the past year and noticed some interesting patterns take shape that can be of value to your business in 2023.
The Most Profitable Product
For the second year in a row, Albums have proven to be the most revenue-generating product! Leather Albums have emerged as the most profitable product, with Linen and Printed Albums following closely behind.
Tip: You can increase album sales by offering "Album Bundles" with our Product Package Creator. It lets you create a curated selection of albums at discounted prices, which can be placed next to individual album options for easy comparison and purchase.
The Most Popular Print Products
Prints, prints, prints! They're the favorite choice among clients and for good reason.
It seems like things have changed in 2022 compared to 2021 where we saw smaller print sizes as the top-sellers. In 2022, 5x7” Cards and Print Packs emerged as the most popular product, followed closely by 8x10" prints. Here’s the full list of the most popular products for 2023.
1.) 24 Pack of Flat 5x7” Cards and Print Packs
2.) 8x10” Semi Gloss Prints
3.) 8x10” Matte Prints
4.) 5x7” Semi Gloss Prints
5.) 5x7” Matte Prints
Tip: Make sure to have these sizes and place the prints a bit further down your tiles as your clients will get there anyway, you’ll grow the exposure of the others (just like putting the bread at the end of the supermarket!)
Down under, Aussies are loving A4 Semi-Gloss Prints as their go-to product, while our European friends are fans of the 13x18cm Gallery Boards.
Art Galleries – Popular Products
Art Galleries offer a unique space to showcase and sell your artwork. These are the most popular items from this year that have been gracing the walls of your clients:
1.) 8x10” Semi Gloss Prints
2.) 8x10” Fine Art Prints
3.) 11x14” Semi Gloss Prints
Most Profitable Sales Automation
Sales automation includes premade emails and banners that offer discounts to your clients, and has proved to increase print sales in the galleries!
Early Bird
The Early Bird app was our #1 most profitable automation of 2022! The Early Bird campaign features a limited-time welcome discount for all first-time gallery visitors. Similar to the rest of our apps, it includes an email funnel along with gallery and store banners promoting the discount.
Tip: You can make the campaign effective for longer periods of time with our recent update, creating more sales potential to your gallery. Learn More
Classic Holiday Sale
Our second most profitable campaign, the Classic Holiday Sale, results in the most revenue for photographers each year, so we recommend giving it a try! The app is created specifically for the holiday season with dedicated copy and visuals. Learn More
Slideshow Trends
According to our data, Including slideshows in your galleries has been proven to increase your average page views by a whopping 165%! Check out our top trending layouts, fonts and formats:
Average Length: 3 minutes and 15 seconds
Most Popular Layout: Single
Most Popular Font: Cormorant
Top Slideshow Songs
• “Heart Wide Open” by Sounds Like Sander
• “Wherever You Are” by Adrian Walther, Emorie (Ft. Jessie Villa)
• ”In Dreams” by Caleb Etheridge
• “Beautiful” by Josh Nichols
Tip: You can save your favorite song in the system and see what other photographers use to create a more efficient workflow. This year we plan to add new tracks and we’re curious to see which ones will make the list next year.
The Next Big Thing
As of today, there are over 600 users who are currently testing out our Blogs beta version. We're so excited to share our new Blog editor with all of you in just a few weeks! To learn more about Pic-Time Blogs and join the Beta group, click here.
There is so much to look forward to in the coming year and we cannot wait to share it with you!
